If you are addicted to news, have a blog or really any website or even mobile app and you still haven’t added a user-based real-time experience, sign up so that you can start pushing info. The sooner you sign up and get at least three friends to sign up, the sooner you will be able to use Upik for yourself.
If you read tech blogs, then you have read about the tremendous rise of real-time information services such as email, social networks, microblogging sites or even other digital sources that has produced a never-ending stream of information. For more than 2 years, we have seen so many new products trying to solve this unsolved question of “how and when can we cope with this ongoing information explosion?”
Why we had the idea of Upik.it
It all started with Flipboard in 2010. This Personalized Web Magazine (PWM) that lets you select and consume easily your content, RSS feeds and social networks, in a graphical-like format.
Other well-known solutions jumped into the market the same year or even few months ago like AOL Editions, Feedly, News360°, Pulse, Taptu, Yahoo! LiveStand, and many more. But Flipboard is still calling the tune. At the same time, we can talk about another category called Personalized Curation Magazine (PCM) like the famous Zite, or the followers such as Summify, Storify, Keepstream… Here the main interest is to filter and aggregate the right content that needs to be read by the user.
I can continue to give you a long list of incredible and amazing but somehow useless tablet-centric personalized news apps.
To sum up, whatever the news are, are you going to wait and open your lovely web-based newspaper peacefully on your iPad2, well seated in your sofa at night after an exhausting day ? I don’t think so…
Your Personalized Push Inbox
Why? Because information is first real-time and then filtered, aggregated and curated.
And whatever you do, after hearing, listening, reading or watching breaking news or personal information, you are going to react, answer, share with your peers, colleagues,… in real-time!
And this is why it’s new… Upik is all in one, I mean, your Personalized Push Inbox. It’s not a mobile reading magazine but an active inbox where news must be lived and consumed.
Upik is what Flipboard needs to launch on iPhone
To me, Upik is what Flipboard needs to launch on iPhone: help users to take control and live their news in real-time.
The main remaining question is to change completely the current experience of push information and make it more personal and useable.
Today, push is mainly lived on iPhone as annoying with disruptive popups. Moreover, it’s application-driven and not really user-based!
Let’s try to change the paradigm now on iOS5 using the notification center.
Upik solve this complex equation:
|Upik.it (You pick it)||= Personalized (source selection)|
|+ Push (Instant On)|
|+ Inboxes (Aggregated easy-to-read views)|
|+ Identified (You only)|
|+ Multi-device (Your 360° digital environment)|
Sign up so that you can start pushing info. The sooner you sign up and get at least three friends to sign up, the sooner you will be able to use Upik for yourself.